9 Best AI Copywriting Tools for Content Creation

Businesses today are expected to churn out high-quality content faster than ever. The traditional approach of manually writing and editing every piece is no longer enough to meet these growing needs. Teams with tight deadlines and limited resources know this all too well.

The solution is adopting AI copywriting tools into your workflow. These tools support content creators and marketing writers by automating much of the writing process. You save time while maintaining the quality and brand tone of your content. However, not all AI writing platforms are built the same, and finding the right one can make a big difference in your output.

Odin AI, for example, has advanced content generation capabilities that help you write blog articles, emails, and social media captions. In this article, we’ll review the top 9 AI copywriting tools and how you can implement them in your content creation process.

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What is AI Copywriting?

AI copywriting is the use of artificial intelligence to generate written text. You can use it to create different types of content like:

• Blogs articles
• Social media posts
• Product descriptions
• Marketing emails
• Google Ads copy

These AI tools apply machine learning and natural language processing (NLP) to understand the context and structure of the text. They then generate human-like copy based on the input provided.

At its core, AI copywriting works by taking a simple input (or prompt) and producing content that mimics human writing. What’s interesting about these AI writers is they don’t rely on pre-set rules. 

Instead, they “learn” from large datasets of existing content to generate copy that feels natural and engaging to read.

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Top 9 AI Copywriting Tools for 2024

The best AI copywriting tools all come with unique strengths and features. They help businesses improve their writing process, increase productivity, and maintain quality. 

Here are some of the platforms you can check out:

1. Odin AI

Odin AI offers a user-friendly interface for automating the copywriting process. Through machine learning, Odin AI generates high-quality copy for blog posts, social media, and email campaigns.

Key features:

• Provides fresh and high-quality content
• Analyze and proofread content
• Creates high-converting captions and titles for social media
• Tailors copy based on customer behavior for more engaging and relevant content
• Works with popular platforms like HubSpot, Salesforce, and Mailchimp to automate content creation across multiple channels
• Offers real-time analytics on engagement and conversion rates that help refine your copywriting strategy
• Supports full-scale content needs from short-form to long-form content
• Simplifies workflow creation with drag-and-drop features and pre-built templates for easier content writing automation.

Pricing for Odin AI starts at $79/seat/month–suitable for small teams and individuals looking to implement AI solutions. For large corporations and enterprises, a custom plan is available. Both plans give you access to Odin’s Conversational AI and its features such as:

• Real-time access to the internet
• Content source citation, as each response comes with the respective sources of information
• GPT-4o, GPT-4o mini, GPT 3.5, Gemini Pro, Mixtral 8x7b, Claude

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2. Jasper AI

Source: Jasper.ai

Jasper AI is an AI writing tool for creating long-form content like blog posts and articles. It excels at generating detailed and structured content.

One of Jasper’s key features is its ability to adjust the tone of the copy based on the user’s needs. You can set the language to formal, conversational, or creative.

Jasper AI also has a suite of SEO tools that help improve your content’s rankings on search engines. The platform integrates the right keywords and structures content to be easily digestible for both search engines and readers.

Pricing for Jasper AI:

• Creator Plan – $49/month per seat: 1 Brand Voice, Jasper Chat, SEO mode, browser extension
• Pro Plan – $69/month per seat: 1 seat (add up to 5), 3 Brand Voices, 10 Knowledge Assets, collaboration tools, AI image generation
• Business Plan – Custom Pricing: Unlimited feature usage, group collaboration, performance analytics, enterprise security, custom workflows, API access, premium support

3. Copy.ai

Source: Copy.ai

Copy.ai is designed specifically for producing short, impactful pieces like social media captions, ad copy, and product descriptions. It has a simple, intuitive interface that allows users to choose from several pre-built templates like email campaigns and landing pages. You can draft an entire set of copy in a fraction of the time it would take manually.

Another Copy.ai feature is its SEO capabilities. The platform includes tools for generating relevant keywords, meta descriptions, and other elements that improve visibility on search engines.

Pricing:

• Free Plan (1 seat): 2,000 words in chat, ChatGPT 3.5 & Claude 3, Copy.ai Brand Voice, Copy.ai Infobase
• Starter Plan ($49/month; 1 seat): Unlimited words in chat and chat projects, access to all latest LLMs, private community access
• Advanced Plan ($249/month; up to 5 seats): 2,000 workflow credits per month, 15+ marketing and sales workflows, workflow builder access

4. Writesonic

Source: Writesonic.com

Writesonic is an AI writing tool that features an SEO toolset powered by generative AI. Users can create factually accurate long-form content like blog articles and landing pages. The platform also has real-time SEO checks for keyword placement and readability.

It has a Chatsonic feature that’s similar to ChatGPT, where you can summarize webpages, extract content from PDFs, and repurpose audio files. Writesonic also has ready-to-use prompt templates for short-form content like social media posts and product descriptions.

Pricing:

• Standard Plan ($99 billed monthly): 1 team member, 1,000 credits. Includes AI Article Writer 6.0, automated internal linking, AI keyword clusters, and content remix
• Professional Plan ($249 billed monthly): 3 team members, 3,000 credits. Includes everything in Standard, plus AI Content Gap Analyzer, competitor benchmarking, team collaboration, and personalized onboarding.
• Advanced Plan ( $499 billed monthly): 5 team members, 6,500 credits. Includes everything in Professional, plus Google Search Console integration, priority support, and extended team invites.

5. Rytr

Source: Rytr.me

Rytr is an AI-powered writing platform designed to generate original and compelling content that sounds human. With support for multiple languages and tones, Rytr helps users write content that fits their brand voice.

Key features include AI-driven content generation, built-in plagiarism checks, and cross-platform functionality through integrations with tools like Google Docs, Asana, and Slack. Its intuitive interface and pre-built templates simplify the writing process for beginners and professionals alike.

Pricing:

• Free Plan: 10,000 characters per month, 1 language, no tone match, no plagiarism checks, Chrome extension included, no access to custom use cases or priority support
• Unlimited Plan ($9/month): Unlimited content generation, 1 tone match, 50 plagiarism checks per month, 1 language, double character input limit, Chrome extension, access to exclusive community, no custom use cases or priority support
• Premium Plan ($29/month): Unlimited content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages, triple character input limit, Chrome extension, access to exclusive community, custom use cases, priority support

6. ContentBot

Source: Contentbot.ai

Contentbot is an AI writing platform with a customizable workflow tool that automates content creation tasks. Users can build simple or complex workflows depending on their needs. It also has a drag-and-drop interface with short-form templates for writing outlines, listicles, and answers.

A unique feature is Contentbot’s collaboration tools, which allow teams to work on content creation projects in real time, improving productivity and efficiency. The platform’s AI writer supports 110 languages, helping businesses reach new markets.

Pricing:

• Prepaid Plan ($0.25 per 1,000 words): 15,000 to 5 million words, unlimited seats, AI writing, fast support, and community access
• Starter Plan ($4.5/month): 50,000 words per month, unlimited seats, AI writing, fast support, and community access
• Premium Plan ($14.5/month): 150,000 words per month, unlimited seats, 3 AI workflows, AI writing, plagiarism checker, paraphrasing tool, fast support, and community access
• Premium+ Plan ($24.5/month): 400,000 words per month, unlimited seats, unlimited AI workflows, plagiarism checker, paraphrasing tool, 2 human-enhanced AI blog posts per month, priority support, and community access

7. Anyword

Source: Anyword.com

Anyword helps generate content that’s tailored to different audiences so that your marketing copy resonates with your ideal customers. It’s suited for enterprise marketing teams that require data-driven analytics for measuring their campaigns.

One of the platform’s standout features is its predictive performance scoring, which estimates how well a piece of copy will perform in terms of engagement and conversion. This is useful for marketing teams who need to optimize their Google Ads or Facebook Ads campaigns.

Pricing:

• Starter Plan ($49/month): 1 seat, 100 performance predictions, 50 performance data rows, unlimited copy generation, 1 brand voice, blog wizard with plagiarism checker, 100+ marketing templates & prompts
• Data-Driven Plan ($99/month): 3 seats, 175 performance predictions, 50 performance data rows, real-time predictions for manual edits, everything in Starter, plus enhanced prediction and editing tools
• Business Plan ($499/month): 5,000 performance data rows, 250 performance predictions, custom-built AI models, real-time content intelligence, role permissions, A/B testing, benchmark new content against past campaigns, and priority support
• Enterprise Plan (Custom pricing): 10,000+ performance data rows, 500+ performance predictions, private language model (LLM), custom integrations, enterprise-grade security & SSO, full API access, and dedicated customer success manager

8. Copysmith

Source: ai-copysmith.com

Copysmith is built for agencies and marketers who need to produce large amounts of content quickly. It’s particularly strong in e-commerce, which makes it easy to generate SEO-friendly product descriptions on a large scale.

The tool is designed to handle bulk content creation, which allows businesses to produce thousands of descriptions, blog posts, and even social media updates in a short amount of time.

Copysmith’s collaboration features also make it ideal for teams, as multiple users can work together to refine and improve the generated copy.

Pricing:

• Starter Plan ($19/month): Includes 50 credits per month and all short content types
• Professional Plan ($59/month): Includes 250 credits per month, prioritized input on product roadmap, priority support, and all content types
• Early Adopter Plan ($59/month): Includes everything from the Professional Plan, plus 1,000 monthly credits

9. Peppertype

Source: Peppercontent.io

Peppertype is ideal for creating short-form content like social media posts, email subject lines and ad copy. Its intuitive platform makes it easy for users to generate content in seconds, while its variety of content types ensures flexibility for different use cases.

Users can access Peppertype’s offers pre-built templates and prompts for various marketing scenarios which helps businesses quickly generate engaging content. The tool is easy to use and integrates with platforms like Google Docs and Microsoft Word.

Pricing:

• Pricing is not available on the website

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Why AI Copywriting Tools Matter for Business Efficiency

AI copywriting tools offer a faster, more efficient way to meet the growing demand for content. By automating the writing process, businesses can save time and focus on more strategic tasks.

Knowing how AI copywriting tools work can help businesses streamline their entire content creation process.

1. High Demand for Content

Companies are expected to consistently produce blog posts, social media updates, and marketing emails just to maintain visibility in competitive markets.

Traditional content creation methods can be time-consuming, which makes it difficult for businesses to keep up with the constant need for fresh material. AI copywriting tools provide a solution that helps businesses generate content quickly while maintaining quality.

2. Time-Saving Benefits

One of the most significant advantages of AI copywriting tools is their ability to drastically reduce the time spent on writing. These AI tools can generate drafts within minutes so teams can focus on other important tasks such as:

• Strategy
• Analysis
• Optimization

Instead of dedicating hours to crafting long-form content, businesses can use AI to create an initial draft and refine it from there. This leads to improved productivity and helps meet tight deadlines with ease.

3. Consistency Across Platforms

Maintaining a consistent tone and style across various platforms is important for brand messaging. AI copywriting tools guarantee that every piece of content, whether it’s for social media, email campaigns, or website copy, aligns with the company’s brand voice. 

This consistency is important for businesses that need to communicate their message across multiple channels.

4. Enhancing Human Creativity (Not Replacing)

While there are concerns about AI replacing human writers, the reality is that AI copywriting tools enhance creativity rather than replace it. These tools can generate high-quality drafts quickly, but human input remains important for refining the content and adding a personal touch.

For example, Odin AI allows users to create drafts while still offering the flexibility to customize and adjust the content to fit specific business objectives. This guarantees that the final output is both effective and aligned with brand goals.

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Practical Applications of AI Copywriting Tools

From writing short-form social media posts to generating in-depth blog posts and landing pages, an AI copywriting tool supports marketers in improving their content strategy.

1. Blog Content Creation

Creating blog posts can be a time-consuming process, but AI tools like Odin AI streamline the task. Simply provide the AI with a topic or headline, and it will generate a draft blog post in minutes.

This allows content teams to focus on refining and optimizing the final product rather than spending hours on a first draft.

AI tools can help create SEO-optimized blog content by suggesting:

• Relevant keywords
• Meta descriptions
• Headers

2. Social Media Content

Managing social media for a business can be a challenge, especially when it comes to maintaining a consistent posting schedule. AI copywriting tools are perfect for generating social media posts that align with your brand’s voice and messaging.

For example, Odin AI can generate attention-grabbing posts for platforms like Facebook, Twitter, and LinkedIn, complete with optimized hashtags and calls to action.

3. Email Marketing

Writing compelling email subject lines and content for email campaigns is important for capturing the attention of potential customers. AI tools like Odin AI can generate multiple versions of email subject lines. This allows marketers to A/B test and determine which one performs best.

Additionally, AI can help generate engaging email copy that encourages higher open and click-through rates, which are essential for any successful marketing campaign.

4. Product Descriptions

For e-commerce businesses, writing unique and compelling product descriptions can be tedious, especially if you have a large inventory. AI writing tools can automate the creation of descriptions.

Odin AI enables businesses to generate product descriptions that are both accurate and persuasive to help drive conversions and improve product visibility online.

5. Ad Copy for Marketing Campaigns

AI tools are also highly effective in writing ad copy for marketing campaigns. Whether you’re working with Google Ads, Facebook Ads, or display networks, these tools can help create compelling, clickable ad text that aligns with your campaign goals. 

With the ability to produce copy quickly, you can run multiple variations of your ads and refine your messaging based on performance data.

Advanced Techniques & Best Practices for AI Copywriting

While AI copywriting tools are designed to simplify the copywriting process, there are several advanced techniques and best practices that can help you get the most out of these tools.

Whether you’re working on blog posts, social media posts, or detailed landing pages, applying these strategies will help you produce high-quality content that resonates with your target audience.

1. Tailor the Input for Better Results

The quality of the output from AI tools depends heavily on the quality of the input. Providing specific and clear prompts will give you more relevant results.

For example, instead of asking the AI to “write a blog post about marketing,” be more detailed with a prompt like “write a 500-word blog post about the benefits of using AI tools in content marketing.”

This gives the AI a better framework, so you receive targeted content that fits your needs.

2. Combine AI with Human Creativity

While AI-generated content can be impressive, it often lacks the emotional depth and creativity that human writers bring to the table. The best practice is to use AI as a tool for drafting and brainstorming, then refine the output to add:

• Personal insights
• Anecdotes
• Humor

This hybrid approach allows you to maintain high levels of efficiency while guaranteeing the content feels genuine and tailored to your brand’s unique voice.

3. Use AI for SEO Optimization

One of the biggest advantages of AI writing tools is their ability to help with SEO optimization. These tools can:

• Suggest relevant keywords
• Generate optimized meta descriptions
• Help structure your content for better readability

Many platforms provide real-time suggestions on where to place keywords and how to format your content for higher search engine rankings. With these features, you can guarantee your content is engaging for readers and performs well on search.

4. Edit and Proofread AI Content

Even the best AI copywriting tools need a human touch. An AI-generated copy can sometimes be repetitive or overly formal. 

Always review and edit the output so that it aligns with your brand voice and meets your quality standards. Running the text through a plagiarism checker is a smart move to guarantee originality, especially if you’re producing content for SEO purposes.

5. Customize the Tone and Style for Different Audiences

Many AI tools allow you to adjust the tone and style of the content. Whether you’re writing a formal business report or a casual social media post, tweaking the tone helps the content resonate more effectively. 

Odin AI offers a wide range of tone customization options that allow you to easily adapt your content based on the context and audience.

6. Maximize Automation for Repetitive Tasks

AI copywriting tools are excellent for handling repetitive content tasks, such as:

• Generating product descriptions
• Email subject lines
• Ad copy

Automating these tasks frees up time for your team to focus on more strategic aspects of content marketing, like campaign planning and analysis.

For example, e-commerce businesses can use AI to generate thousands of product descriptions that are SEO-friendly and conversion-optimized without spending weeks on manual writing.

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Generate High-Quality Copies With Odin AI

Odin AI remains the top choice for businesses looking for a powerful and flexible AI tool that can handle a variety of content needs. Its ability to create high-quality content for multiple formats makes it ideal for any business looking to improve its content production process.

Odin AI’s customization options and ease of use make it the most reliable solution for businesses aiming to meet the growing demand for content across industries.

If you want to stay ahead of the curve and produce top-tier content efficiently, Odin AI is the tool for you. With its comprehensive features and consistent performance, it’s the best AI copywriting tool available today.

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