A conversational marketing platform helps businesses connect with customers through real-time conversations on channels like live chat, messaging apps, and website chat.
These tools use AI-powered chatbots and natural language processing to answer customer queries. Companies can use it to qualify leads and guide users through the buying journey. Conversational marketing software like Odin AI helps businesses improve customer engagement and increase marketing ROI.
This guide explores the best conversational marketing platforms for enterprises looking to upgrade their marketing efforts.
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What Is a Conversational Marketing Platform?
A conversational marketing platform is a digital tool that allows businesses to communicate with customers in real time through personalized conversations.
With AI-powered chatbots and live chat features, these platforms create two-way conversations that engage customers, answer questions, and guide them through their shopping experience.
These platforms integrate with existing marketing tools and tech stacks. They allow businesses to automate customer interactions and gain valuable insights into customer behavior.
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Choosing the right platform is essential for enhancing customer engagement and streamlining workflows. The best options offer AI-driven chatbots, real-time analytics, and seamless integrations to fit businesses of all sizes.
Check out the top platforms for 2025 to help your business achieve meaningful results.
1. Odin AI
Odin AI is a powerful conversational marketing platform that features AI-powered chatbot builders, lead generation capabilities, and natural language agents. Its easy-to-use interface makes it ideal for large enterprises with diverse marketing needs.
Our platform’s key capabilities include:
- Advanced AI chatbots that can deliver human-like conversations
- Tools for lead generation and audience segmentation to identify and prioritize the right customers.
- Conversational content creation features to improve brand awareness and customer experiences.
- Real-time analytics that help refine marketing strategies and improve outcomes.
Odin offers a custom plan depending on your organization’s unique needs. It’s a flexible and scalable option you can tailor to your marketing goals. We’ll walk you through Odin’s intuitive platform and help you identify the best opportunities for using AI in your current marketing processes.
Great solutions start with Odin AI—Book a demo today!
2. Intercom
Source: Intercom.com
Intercom helps businesses create two-way conversations that feel natural and personal. It offers customizable chatbots for handling FAQs and engaging visitors. Users can implement it for multiple channel support, including in-app messaging for web and mobile.
Pricing:
- Essential: $39 per seat/month with shared inbox and basic chatbots and automation
- Advanced: $99 per seat/month with advanced automations and multiple team inboxes
- Expert: $139 per seat/month with workload management features and multiple help centers
3. Drift
Source: Salesloft.com
Drift uses AI-powered chatbots to help businesses qualify leads, support sales processes, and improve the customer journey. Some of its features include conversational landing pages, sales automation tools for routing leads, and meeting scheduling to simplify sales workflows.
Pricing:
- Advanced and Premier tiers, with pricing available once you schedule a demo
4. Hubspot
Source: Hubspot.com
HubSpot combines conversational marketing with its broader CRM and marketing automation suite. It provides tools for live chat, chatbots, and customer data integration.
The platform can integrate with HubSpot CRM customizable chatbots for different use cases, like real-time lead tracking and analytics.
Pricing:
- Starter Customer Platform: $16 per month with simple marketing automation
- Professional Customer Platform: $1,300 per month with up to 50 connected accounts and 10,000 posts per month
- Marketing Hub Enterprise: $4,300 per month with over 300 connected accounts and 10,000 posts per month
5. LivePerson
Source: LivePerson.com
LivePerson supports real-time conversations across multiple channels to support marketing efforts at scale. It features AI chatbots suitable for web, social media, and mobile apps. Teams can use it to manage large volumes of customer interactions.
Pricing:
- Bronze: Custom pricing with a conversational builder and Knowledge AI
- Silver: Custom pricing with proactive messaging
- Gold: Custom pricing with generative AI
6. Tidio
Source: Tidio.com
Tidio offers prebuilt chatbot templates that businesses can use to engage with customers. It has live chat features that allow for real-time support and two-way conversations.
Pricing:
- Starter: $29 per month includes basic analytics, live visitors list, and support over live chat
- Growth: $59 per month with up to 2,000 handheld conversations and advanced analytics
- Plus: $749 per month with a custom quota of handled conversations
- Premimun: $2,999 per month with unlimited handled conversations and priority service
The price goes up depending on the number of monthly conversations.
7. ManyChat
Source: ManyChat.com
ManyChat focuses on conversational marketing through messaging apps, specifically for social media interactions. The platform supports integrations with Facebook Messenger, Instagram, and WhatsApp for broad audience reach. Users can automate conversations using its visual flow builder.
Pricing:
- Pro: $15 per month with unlimited growth tools and keyboards
- Elite: Custom pricing with access to expertly crafted automation
Why Your Business Needs a Conversational Marketing Platform
A conversational marketing platform transforms how businesses connect with customers by fostering meaningful, real-time interactions. Here are key reasons why businesses benefit from these tools.
Increase Customer Engagement
Businesses using a conversational marketing platform can respond to website visitors instantly through live chat and automated customer interactions. Offering real-time support allows businesses to create a more engaging experience that keeps potential customers interested.
Improve Customer Satisfaction
Personalized conversations help guide users through their customer journey by providing the right information at every stage. This approach creates a positive customer experience, which makes it easier to build long-term loyalty.
Simplify Sales Automation
Conversational platforms reduce repetitive tasks for sales teams. With platforms such as Odin AI, businesses can use sales automation to:
- Qualify leads
- Segment audiences
- Automate the early stages of the sales funnel, allowing sales reps to focus on closing deals.
See how Odin AI integrates all these features into a single platform—sign up now!
How Conversational Marketing Platforms Work
A conversational marketing platform uses tools like AI-powered chatbots, conversational AI, and marketing automation to improve how businesses connect with customers.
These platforms enable two-way conversations that help businesses convert leads and guide customers through the buying journey.
1. Real-Time Engagement Through Website Chat
The platform interacts with website visitors using AI-powered chatbots or live chat. This creates opportunities for real-time engagement, allowing businesses to answer questions and encourage personalized two-way conversations.
2. Using Conversational Landing Pages
Conversational landing pages replace static forms by engaging users with dynamic questions and responses. This approach supports lead generation and makes the experience more interactive.
3. Automating Conversations
Platforms such as Odin AI automate business conversations by:
- Handling routine tasks like qualifying leads or answering FAQs.
- Using revenue digital assistants to focus on guiding users through the marketing funnel.
- Freeing up teams to focus on strategic tasks.
Revenue digital assistants and chatbots handle repetitive tasks, such as qualifying leads or answering common questions. Through automated conversations, businesses can free up time to focus on higher-value tasks.
4. Audience Segmentation and Lead Qualification
Conversational marketing platforms use data to support marketing and sales workflows. For instance, Odin AI can help teams with tasks like:
- Grouping customers based on behavior or preferences.
- Prioritizing high-quality leads for follow-up by the sales team.
- Moving prospects effectively through the marketing funnel with targeted content.
5. Engaging Across Multiple Channels
Conversational platforms operate on mobile apps, website chat, and email marketing tools, providing personalized interactions through multiple channels. This helps businesses reach more customers wherever they prefer to connect.
6. Supporting the Marketing and Revenue Teams
These platforms assist the marketing and revenue teams by providing insights into customer behavior and helping businesses refine their customer-centric approach. Teams can use these insights to create better strategies and follow up effectively.
7. Cost-Effective and Easy to Use
Many platforms, like Odin AI, offer an easy-to-use interface that works well for small businesses with a limited tech stack. This reduces the learning curve and helps businesses get started quickly.
How to Choose the Right Conversational Marketing Platform
The right marketing platform helps businesses make data-driven decisions to improve outcomes.
Assessing key features, ease of use, integration, and scalability will help you find a conversational marketing solution that matches your goals and resources. Below are factors to consider.
Key Features and Capabilities
The platform should offer the tools needed to meet your business objectives. Look for platforms that provide:
- AI-powered chatbots capable of handling human-like conversations and answering common questions.
- Tools to segment customers based on behaviors, preferences, or demographics.
- Advanced features like conversational AI and analytics that provide deeper insights into how customers interact with your business.
Platforms like Odin AI combine these tools into a unified system, offering businesses the ability to engage customers effectively and convert leads into loyal customers.
Convert your leads into true loyal customers seamlessly with Odin AI—sign up now!
Customer Data and Integration
A high-quality conversational marketing platform collects and analyzes customer data to offer actionable insights. Integration with your CRM and other marketing tools keeps this data centralized and accessible for all teams. Platforms that integrate into your existing system avoid duplication of effort and allow for better data-driven decisions.
Support and Resources
A responsive support team and extensive learning resources make a platform easier to adopt and manage. Platforms that offer:
- Documentation
- Live support
- Ongoing updates help teams stay productive and solve problems quickly.
Budget and Long-Term Value
Consider the cost of the platform against the value it delivers. Look for pricing plans that align with your needs without including unnecessary features. Avoid tools with limited features that could require additional investments later to fill gaps.
Odin AI Is the All-In-One Solution for Conversational Marketing
A conversational marketing platform is a game-changer for businesses looking to connect with their audience meaningfully. These platforms improve customer engagement, enable human-like conversations, and help businesses gather and use customer data effectively.
Odin AI goes beyond the basics, offering AI-powered chatbots, audience segmentation, and advanced features that support data-driven decisions. With a simple interface and scalable options, Odin AI works for businesses of all sizes, helping them save time, improve efficiency, and build stronger relationships with their customers.
Elevate your customer conversations and drive results – book a demo today!
Have more questions?
Contact our sales team to learn more about how Odin AI can benefit your business.
FAQs About Conversational Marketing Platform
Conversational platforms are digital tools that enable businesses to interact with customers in real time through AI-powered chatbots, live chat, and messaging apps. These platforms support two-way conversations for answering questions and collecting valuable customer insights.
Conversational marketing is a strategy that focuses on building real-time, personalized conversations with customers. Instead of traditional one-way communication, it engages customers through dynamic interactions on website chat, messaging apps, and other channels. This approach helps businesses qualify leads, improve the customer experience, and drive better results in their marketing efforts.
Drift AI is a conversational marketing platform that helps businesses engage customers, qualify leads, and automate interactions. It uses AI-powered chatbots to create human-like conversations, guide visitors through the marketing funnel, and support sales teams with tools like lead routing and scheduling.
Drift’s email features are typically part of its broader platform, which includes conversational tools, chatbots, and analytics. Pricing varies based on the plan and features included.
Conversational platforms simplify the buyer's journey by providing real-time assistance, answering questions, and offering personalized recommendations.
Odin AI offers similar features to Drift, such as AI-powered chatbots, lead qualification, and data-driven decisions, but at a more competitive price. It is designed with an easy-to-use interface, making it ideal for small businesses or teams with limited resources.
Conversational platforms collect and analyze customer data during interactions. This data helps businesses understand customer behavior, segment audiences, and personalize communications.
Conversational platforms help small businesses save time, improve customer engagement, and automate repetitive tasks. By using AI-powered chatbots and live chat, small businesses can handle customer queries, qualify leads, and guide users through the buyer's journey without requiring extensive resources or technical expertise.
