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Make vs Zapier: Choosing the Best Automation Tool

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Guru Angisetty AI Tools & Software | Guru Angisetty
November 7, 2024
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Is your business missing out on productivity gains by not fully automating workflows? As companies grow, so do the number of repetitive tasks that can drain time and resources.

With the right automation tools, businesses can eliminate manual tasks, free up time for strategic work, and streamline processes that would otherwise slow them down.

This blog compares two of the most popular platforms in workflow automation, Make and Zapier. Each has unique strengths for creating complex workflows and handling app integrations. For those looking for more from their automation tools, Odin AI stands out as a powerful solution for businesses needing intelligent insights and productivity-boosting features.

Optimize your workflow with Odin AI today.

What is Odin AI?

Odin platform

Odin AI is a comprehensive workflow automation software platform that simplifies complex workflows through advanced AI-driven capabilities. As a powerful solution, Odin AI allows businesses to automate repetitive tasks across multiple departments, including:

  • Marketing and sales
  • Customer support
  • Project management
  • Finance
  • HR

Its intelligent automation tools streamline business processes by reducing manual intervention. With Odin AI, companies can create automated workflows that adapt to various business needs. 

This flexibility allows teams to automate daily operations like lead generation, customer follow-ups, task assignments, and reporting.

Integration with popular tools like Salesforce and other CRMs ensures that data flows seamlessly across platforms. Users can eliminate the need for manual data entry for a smoother workflow.

The platform incorporates real-time data analytics that allows businesses to make informed decisions and improve their operations. AI-powered features help identify patterns in data, predict customer behavior, and adjust workflows accordingly.

Want to automate your workflow the easy way? Book a demo with Odin.

Recommended Reading
Workflow Automation for Small Businesses (Types and More)

What is Make?

Make

Source: Make.com

Make (formerly Integromat) is an automation tool for users who need flexible, visual workflows to connect apps and automate complex tasks.

With its drag-and-drop interface and mind map-style layout, Make lets users create detailed workflows called “scenarios.” These link multiple apps and automate tasks through interconnected “modules” representing actions, filters, or conditions.

This setup supports branching logic and conditional paths. Users can use deep customization without needing extensive technical expertise. 

Make offers for error handling and integrates with multiple apps, including project management tools, CRM software, and social media platforms.

Recommended Reading
Top 6 Make.com Alternatives for Workflow Automation

What is Zapier?

Zapier

Source: Zapier.com

Zapier connects apps for businesses to create automated workflows, known as “Zaps,” without any coding. Each Zap is a series of triggers and actions that link two or more apps. Teams can use this to automate tasks across platforms like Google Sheets, Salesforce, and Slack.

The platform has a user-friendly interface, which is suitable for small businesses and teams looking to streamline repetitive tasks without technical complexity. Zapier also has a library of pre-built integrations and a range of pricing plans.

For users with more advanced needs, a Make vs Zapier comparison may highlight Zapier’s simplicity against Make’s capacity for complex workflows and branching logic.

Experience smarter automation with Odin AI.

Make vs Zapier: How They Compare and Contrast

Choosing between Make and Zapier means considering how each tool handles workflow automation, customization, and app integrations.

Both tools excel in helping businesses automate processes and save time, but they differ in structure, interface, and pricing plans.

Key Differences Between Make and Zapier

In the Make vs Zapier comparison, one of the main distinctions lies in their approach to workflow automation.

Zapier is designed around a simple trigger-action setup that makes it accessible to users who need quick automation without technical skills. For small teams and businesses, the platform provides a way to link popular apps like Google Sheets, Slack, and Salesforce to handle repetitive tasks and notifications.

On the other hand, Make’s platform is built to support automating complex tasks and advanced workflows. Using a drag-and-drop, mind map-style interface, Make allows users to visualize workflows.

This approach is suited for project management tasks or scenarios requiring high customization, where users benefit from seeing the entire flow in one view.

Feature Comparison

Let’s take a look at the feature comparison of these tools:

Feature

Make

Zapier

Ease of Use

Steeper learning curve, more advanced tools for customization

Very easy to use with minimal setup required

Best For

Complex automations requiring multi-step logic and detailed control

Simple automations without requiring deep customization

Interface

Visual, flowchart-like editor

List-based, linear setup for workflows

Integration Libraries

Over 1,000 apps but focuses on quality and deep integration

Over 5,000 apps, making it the go-to platform

Workflow Structure

Highly flexible with conditional logic, branching paths, and error handling

Linear workflows with limited branching

Data Handling

Advanced data manipulation, including data transformation and filtering

Simple data handling with built-in fields

Complexity Handling

Handles complex, multi-step automations with multiple triggers and actions per workflow

Primarily for simpler, one-to-one app integrations, though multi-step Zaps are available in higher plans

Customization Options

Highly customizable with modules, APIs, and complex workflow setups

Limited customization, more suited for basic workflows

Execution Speed

Runs in near real-time, but some tasks can take longer due to complex logic

Generally faster for simpler tasks but can slow down with multi-step Zaps

Support & Documentation

Extensive support with a learning curve; in-depth documentation available

Excellent support and a large library of tutorials, easier to get started for beginners

Error Handling

Advanced error handling with detailed logs and scenario validation tools

Basic error handling with notifications for failed tasks

Integrations

Both Make and Zapier offer robust integration capabilities so users can connect various apps and automate workflows across multiple platforms. The tools cover essential categories like CRM, project management, and communication, though they each cater to slightly different user needs and technical abilities.

Integration Category

Make

Zapier

CRM Tools

Salesforce, Zoho CRM, HubSpot CRM, Pipedrive, Freshsales

Salesforce, Zoho CRM, HubSpot CRM, Pipedrive, Zendesk Sell, ActiveCampaign

Project Management Tools

Asana, Monday.com, ClickUp, Notion, Trello, Basecamp

Trello, Asana, Monday.com, ClickUp, Microsoft Planner, Basecamp

Communication Tools

Slack, Microsoft Teams, Discord, WhatsApp

Slack, Microsoft Teams, Discord, Facebook Messenger, Telegram, WhatsApp

Marketing Automation

Mailchimp, HubSpot, SendGrid, Iterable, Marketo

Mailchimp, HubSpot, Facebook Lead Ads, ActiveCampaign, Drip

E-commerce

Shopify, WooCommerce, BigCommerce, Magento

Shopify, WooCommerce, BigCommerce, Squarespace, Kajabi

File Management

Google Drive, Dropbox, OneDrive, Box

Google Drive, Dropbox, OneDrive, Box, SharePoint

Productivity & Scheduling

Google Calendar, Microsoft 365 Calendar, Acuity Scheduling, Calendly

Google Calendar, Microsoft 365 Calendar, Acuity Scheduling, Calendly

AI and Language Tools

OpenAI (GPT), DeepL, Google Cloud Speech, ChatGPT, Jasper

OpenAI (GPT), DALL-E, Whisper, Google Cloud Translation, Grammarly

Financial Tools

Xero, QuickBooks, Stripe, PayPal

Xero, QuickBooks, Stripe, PayPal

Customer Support

Zendesk, Freshdesk, Intercom, LiveAgent

Zendesk, Freshdesk, Intercom, Help Scout, Groove

Start making data-driven decisions with Odin AI.

User Rating

In the ongoing Make vs Zapier debate, both tools have garnered strong user ratings on G2, a trusted software review platform that helps businesses make informed decisions by compiling user feedback across various categories.

Zapier is particularly praised for its ease of use, maintaining a 4.5-star rating based on 1,307 reviews. Small businesses and teams favor Zapier for its intuitive drag-and-drop interface and quick setup, which make it an ideal choice for those seeking a tool with a fast learning curve and minimal configuration.

Make also holds a competitive 4.5-star rating on G2, with 223 reviews. Users often choose Make for its robust customization options and advanced features. However, unlike Zapier, Make’s capabilities often require a higher level of technical expertise.

User Support and Accessibility

Both Make and Zapier provide a range of support resources, including:

  • Guides
  • Forums
  • Customer support

Zapier offers an intuitive setup that requires no technical expertise, which makes it a practical choice for small businesses looking to automate basic tasks quickly. Its user-friendly interface and extensive documentation enable users to start automating with minimal effort, which appeals to teams with limited resources or technical skills.

Make caters to users who require greater customization and are comfortable with more advanced setup options. While it also offers guides and forums, the platform is more suited to users with a level of technical expertise who want to build out complex workflows and integrate branching logic.

Pricing Plans

When comparing Make vs Zapier in terms of pricing, both platforms cater to different user needs with tiered plans designed to accommodate individuals, small businesses, and large teams.

Zapier Pricing Plans

Zapier pricing

Source: Zapier.com

Zapier offers several pricing plans tailored to various needs, from basic automation for individuals to comprehensive solutions for large organizations.

  • Free Plan: $0/month — Automate up to 100 tasks per month with 5 single-step Zaps
  • Professional Plan: $19.99 per month — Includes 750 tasks per month, unlimited single-step Zaps, multi-step Zaps, and access to premium apps
  • Team Plan: $69 per month — Offers 10,000 tasks per month, unlimited users, shared workspaces, and priority support
  • Enterprise Plan: Custom pricing — For high-volume needs, this plan includes advanced features such as Single Sign-On (SSO), observability, dedicated support, and enhanced security

Make Pricing Plans

Make pricing

Source: Make.com

Make also provides a range of plans to support both basic and complex workflows for individual users and teams.

  • Free Plan: $0/month — Provides up to 1,000 operations per month, limited to two active workflows
  • Core Plan: $10.59 per month — Includes 10,000 operations, unlimited active workflows, and additional features like full-text execution log search
  • Pro Plan: $18.82 per month — Adds custom variables, high-priority scenario execution, and template sharing for advanced users
  • Teams Plan: $34.12 per month — Designed for departments, includes enhanced permissions, multiple teams, and priority scenario execution
  • Enterprise Plan: Custom pricing — Ideal for large organizations, offering dedicated customer support, enhanced security, SSO, and information compliance features

Both Zapier and Make provide a range of options to suit diverse user requirements, from individual automation tasks to secure, scalable solutions for enterprise-level automation.

Boost your team’s productivity in a snap—try Odin AI today.

Top 5 Reasons to Choose Odin AI

Selecting the right AI assistant can change how your team manages meetings, extracts insights, and collaborates. Odin AI offers a suite of powerful features designed to elevate productivity and streamline team workflows.

1. Seamless Integration with 200+ Applications

Odin AI offers integration with over 200 widely used platforms, including Gmail, Slack, Salesforce, and Google Calendar. Businesses can connect their favorite tools and create smooth, automated workflows without needing to switch between systems. 

You can easily automate processes across multiple platforms to simplify operations and maintain consistent data flow for team members.

2. Powerful AI-Powered Automation for End-to-End Workflows

Equipped with LLM-powered agents, Odin AI provides a robust automation system that can:

  • Understand natural language prompts
  • Execute tasks and send follow-ups
  • Deliver real-time insights

This AI-driven approach allows for complete automation of workflows across departments, such as marketing, sales, customer support, and HR onboarding. With Odin AI, businesses can handle complex workflows for greater efficiency and productivity.

3. No-Code Chatbot Builder and Customizable AI Agents

For companies looking to improve customer interactions, Odin AI’s no-code chatbot builder is a standout feature. Users can create omnichannel chatbots that deliver proactive customer engagement across channels without needing any technical expertise.

Additionally, Odin AI’s customizable AI agents can be tailored to automate and manage specific tasks across an entire organization, such as:

  • Content generation
  • Customer support
  • Financial reporting
  • Employee onboarding
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4. Real-Time Collaboration and Advanced Meeting Tools

Odin AI includes advanced collaboration features, such as an AI-powered note-taker that records meeting notes, highlights action items, and organizes deadlines. This tool allows teams to stay aligned on projects and improves communication across departments. 

Real-time collaboration capabilities help make sure that everyone remains on the same page.

5. Data Privacy and Compliance for Enterprise-Level Security

Security and compliance are at the core of Odin AI’s platform, making it a trusted solution for large corporations and enterprises. Odin AI meets industry standards for data privacy, including compliance with GDPR, SOC 2, ISO, CCPA, and other regulations.

This focus on security ensures that customer data is handled with the highest standards of confidentiality and protection. Businesses can get peace of mind as they automate workflows.

Engage customers better—discover Odin AI’s capabilities.

Recommended Readings
Read.ai vs Otter.ai: Comparing AI Transcription and Meeting Tools

Odin AI Pricing

Odin pricing

Odin AI offers flexible pricing for both individuals and enterprises.

  • Pro Plan: $79/seat/month for individuals and small teams. Includes 2,000 credits per seat, unlimited meeting transcriptions, custom agents, and integration with popular tools like Slack and Zoom
  • Enterprise Plan: Custom pricing is available for large corporations. Offers API access, custom credits, and a dedicated support team for seamless AI integration across business operations

Both plans come with a 14-day free trial so users can explore the platform’s full capabilities before committing to a subscription.

Make vs. Zapier vs. Odin AI: A Feature Comparison

When it comes to automation and productivity, Make, Zapier, and Odin AI each offer unique capabilities tailored to various business needs. Below is a comparison of the key features across these platforms:

Feature

Make

Zapier

Odin AI

Primary Use Case

Flexible, complex workflow automation

Simple workflow automation for non-technical users

Advanced, AI-powered automation for end-to-end workflows across multiple departments

Automation Complexity

High, supports multi-step and complex scenarios

Moderate, limited advanced features

High, capable of handling complex workflows with AI-driven insights

Meeting Management

No

No

Yes, includes AI-powered note-taking and action item tracking

Integrations

1000+ apps, highly customizable

5000+ apps, wide variety, plug-and-play simplicity

200+ major platforms optimized for business operations

AI-Driven Features

No

Limited (automation only)

Extensive, includes LLM-powered agents that understand commands, provide insights, and perform complex tasks

Ease of Use

Requires technical understanding

Highly intuitive, beginner-friendly

User-friendly, no-code platform with an intuitive setup

User Interface

Visual, drag-and-drop but complex for beginners

Simple drag-and-drop, very intuitive

No-code, customizable interface with real-time collaboration tools

Customization

Very high, customizable through data scenarios

Moderate, limited customization options

Highly customizable, AI agents can be tailored for various tasks

Pricing Flexibility

Flexible plans, more affordable at entry level

Higher pricing tiers for advanced features

Custom pricing for scalable solutions

Security & Compliance

Limited on-premises support

No on-premises option

Enterprise-level security

Ideal For

Technical users needing complex workflows

Small businesses looking for simple automations

Businesses of all sizes needing powerful, AI-driven workflow automation

Odin AI not only excels in AI-driven features for meeting and task management but also provides a user-friendly interface that’s both clean and easy to navigate so teams can focus on collaboration rather than navigating complex setups.

While Make offers a highly customizable visual interface and Zapier offers simplicity for beginners, Odin AI combines ease of use with AI-powered insights, which makes it an ideal solution for businesses aiming to streamline their meeting processes efficiently.

Easily Automate Your Workflow With Odin AI

Odin automation

Odin AI stands out among other meeting assistants by delivering more than just basic note-taking and reminders. Designed for businesses looking to streamline operations, Odin AI combines advanced capabilities with an intuitive interface,

It enables businesses to create complex workflows with ease by handling everything from real-time transcription and task management to automated workflows that keep teams organized without the need for extra manual work.

With extensive integration options, secure on-premises deployment, and AI-powered insights, Odin AI becomes a vital tool for teams that prioritize both efficiency and data security.

By combining ease of use with powerful automation tools, Odin AI redefines the role of a meeting assistant, empowering businesses to focus on meaningful discussions and drive actionable results.

Ready to see Odin AI in action? Book a demo today and experience the difference for yourself.

Have more questions?

Contact our sales team to learn more about how Odin AI can benefit your business.

FAQs About Make Vs Zapier

It depends on the specific needs of your business. Zapier is simpler and user-friendly, which is suitable for small businesses or straightforward automation. Make is suited for handling complex workflows with advanced customization options.

For users requiring more complex workflows or specific customization options, Odin AI is a better option. As an all-in-one AI solution, Odin can automate various types of workflows and capture AI-driven insights. It's ideal for managing team productivity and collaboration beyond simple task automation.

Zapier’s main disadvantages include limited customization options and higher pricing for advanced features. While it’s great for simple, linear workflows, it lacks advanced features like branching logic, which may limit users who need complex workflows. Additionally, Zapier’s paid tiers can become costly for teams with high automation demands.

Zapier competes with several other automation platforms, including Make (formerly Integromat), Microsoft Power Automate, and IFTTT. These alternatives offer various levels of complexity, customization, and integration. Odin AI also competes in this space by offering an AI-driven platform specifically designed for workflow automation, knowledge base management, chatbot development, and more.

Yes, both Make and Zapier offer free plans with limited features. Zapier’s free plan allows basic, single-step workflows, while Make’s free plan includes a set number of operations for automating workflows.

Zapier’s pricing includes a free plan and several paid options, such as the Starter, Professional, and Team plans, each providing more tasks and features. Make also has a free plan and various paid tiers, including Core, Pro, and Teams plans, each with increasing operations and advanced options.

Zapier is more user-friendly and doesn’t require technical knowledge, making it great for users new to automation tools. Make’s advanced features and branching logic may require some familiarity with workflow automation and data management.

No, Zapier’s free plan only allows single-step workflows. For multi-step Zaps with advanced features, you would need to upgrade to a paid plan.

Yes, Make provides advanced error handling and data transformation capabilities, allowing users to handle raw data and set up workflows with conditional logic. This is ideal for users with complex automation needs.

If your business needs simple task automation across multiple apps, Zapier is likely the right choice. If you require complex workflows with branching paths, conditional logic, and a higher degree of customization, Make may be a better fit.

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