14 Best Tools for Marketing Automation in 2024

Marketing has come a long way from manually handling tasks like sending emails, managing leads, and tracking customer interactions. Marketing automation has changed how businesses approach these tasks by offering digital platforms that simplify complex processes.

Choosing the best marketing automation software is not always easy. There are many options, each primarily focused on different features. Some platforms focus on email marketing, while others offer comprehensive solutions with capabilities like CRM integration, SMS marketing, and lead scoring.

Odin AI stands out in this space. Its AI-driven marketing automation platform offers powerful insights by helping businesses make smarter decisions. It integrates seamlessly with existing systems and helps teams automate repetitive tasks and analyze customer data with precision.

Automate smarter, not harder—get started with Odin AI now.

What Are Marketing Automation Tools?

Marketing automation tools help businesses automate repetitive marketing tasks. These tools streamline activities like:

• Email campaigns automation
• Social media scheduling automation
• Personalized customer interactions
• Follow-ups automation
• Gathering customer feedback for marketing insights

Instead of manually managing these tasks, businesses can set up automated workflows that handle them more efficiently.

For example, instead of sending individual follow-up emails to prospects, marketing automation tools can automatically send tailored messages based on user behavior. If a customer frequently visits a particular page on your website, the tool can send them an email related to that product.

Choosing the best marketing automation software can improve a business’s efficiency. The best marketing automation platforms allow marketers to personalize communication at scale, track customer engagement, and make data-driven decisions to optimize campaigns.

Simplify your marketing automation with Odin AI—discover more!

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14 Best Marketing Automation Platforms

When selecting the best marketing automation software, it’s important to consider the features that suit your business’s unique needs. From email marketing and CRM integration to advanced analytics and AI-driven insights, the following platforms offer a range of solutions for businesses of all sizes.

Below is a list of the best marketing automation platforms that stand out in terms of functionality, ease of use, and scalability.

1. Odin AI

Odin AI is a powerful platform that combines AI-driven marketing automation with seamless workflow integration. Designed for businesses aiming to simplify their marketing processes, Odin AI provides a marketing automation tool that automates repetitive tasks, streamlines lead generation, and improves customer engagement.

From email marketing campaigns to AI copywriting, the platform enables users to automate their marketing strategies efficiently so teams can focus on higher-level tasks that drive growth. This helps empower businesses to scale their efforts while maintaining precision and personalized customer interactions.

Key Features

• Automate marketing workflows with over 200 integrations
• Schedule, send, and track email campaigns effortlessly
• Gain valuable data-driven insights to optimize marketing campaigns and customer engagement. 
• Streamline lead nurturing and follow-up processes through AI-powered tools. 
• Tailor automation workflows to fit specific marketing goals. 
• Simplify content creation processes and increase production speed.
• Use real-time analytics to track and enhance the performance of marketing campaigns.

Odin AI’s marketing automation capabilities are designed to reduce manual effort while improving the effectiveness of marketing efforts. Its intelligent automation and integration tools allow businesses to build sophisticated marketing workflows without deep technical expertise.

For any marketing team, this means spending more time on strategy and creativity rather than on repetitive tasks. With real-time insights and advanced analytics, marketers can make more informed decisions, optimize their campaigns, and generate better results.

Pricing

• Pro Plan: $79 per seat per month, which includes 2,000 credits per seat.
• Enterprise Plan: Custom pricing, API access and custom credits included.

Ready to improve your marketing automation with AI? Book a demo with Odin AI today and experience the benefits firsthand!

2. Omnisend

Source: Omnisend.com

Omnisend is a multi-channel marketing automation platform that simplifies email, SMS, and web push notification campaigns for e-commerce businesses. It offers features like a drag-and-drop email builder, automated customer journeys, and real-time segmentation.

The platform integrates with e-commerce platforms like Shopify and WooCommerce so businesses can create seamless, shoppable emails and omnichannel campaigns. 

It supports customer engagement through personalized messaging and built-in reporting tools to measure the effectiveness of each campaign.

Pricing

• Free Plan: Includes 250 contacts, 500 emails/month, 500 web push notifications
• Standard Plan: $16 per month — Includes 500 contacts, 6,000 emails/month, unlimited web push notifications
• Pro Plan: $59 per month — Includes 2,500 contacts, unlimited emails, unlimited web push notifications

3. Sender

Source: Sender.net

Sender is an email and SMS marketing automation tool designed for small businesses and e-commerce. The platform simplifies the marketing journey so users can easily automate their email and SMS campaigns.

The platform also offers pre-designed templates, an intuitive drag-and-drop editor, and powerful segmentation tools to ensure marketing messages are relevant and well-timed. The platform integrates with tools like WordPress, Shopify, and WooCommerce.

Pricing

• Free Forever Plan: Includes up to 2,500 subscribers, 15,000 emails/month, email automation.
• Standard Plan: $19 per month — Includes up to 30,000 emails/month, SMS messaging, multi-user access.
• Professional Plan: $35 per month — Includes up to 60,000 emails/month, free SMS, advanced automation, priority support.
• Enterprise Plan: Custom pricing — Includes unlimited emails, a dedicated success manager, advanced user permissions.

4. ManyChat

Source: ManyChat.com

ManyChat is a chat marketing platform that helps businesses automate customer interactions across Instagram, Facebook Messenger, and WhatsApp. With its drag-and-drop builder, you can create automated chat sequences that engage users, respond to their queries, and drive sales.

The platform automates repetitive tasks like answering common customer questions or sending follow-up messages. ManyChat’s integration capabilities also allow it to sync with CRMs and other marketing tools.

Pricing

• Free Plan: Includes automated conversations for up to 1,000 contacts
• Pro Plan: $15/month – Includes unlimited contacts, detailed analytics, integrations
• Elite Plan: Custom Pricing – Provides dedicated onboarding, strategic recommendations, priority support

5. Mailmodo

Source: Mailmodo.com

Mailmodo is an interactive email marketing platform for customer engagement and conversion. It lets users create and send interactive emails, such as forms, quizzes, polls, and more, directly within the email itself.

It offers AI-powered content creation, advanced email automation, and precise audience targeting for email marketing campaigns. With Mailmodo, you can create dynamic emails without requiring technical expertise with other CRM and marketing tools.

Pricing

• Lite: $49/month – For up to 2,500 contacts, 20,000 email-sending credits, 100,000 custom events
• Pro: $99/month – Includes 25,000 email-sending credits, 175,000 custom events
• Max: $199/month – Supports up to 2,500 contacts, 37,500 email-sending credits, 250,000 custom events

6. HubSpot

Source: Hubspot.com

HubSpot is an AI-powered customer platform that integrates all aspects of a business’s marketing, sales, and customer service processes. Its marketing hub, HubSpot Marketing Hub, helps companies generate leads, automate marketing, manage customer relationships, and analyze performance.

HubSpot Marketing Hub’s interconnected “Hubs” cover marketing automation, sales pipelines, and customer support, as well as content management and operations. With intuitive tools and a seamless user experience, HubSpot helps teams work together through their automation features to streamline workflows.

Pricing

• Marketing Hub Starter: $20/month per seat – Includes 1,000 marketing contacts
• Starter Customer Platform: $20/month per seat – Includes marketing, sales, service, and operations tools
• Marketing Hub Professional: $880/month – Comes with 2,000 marketing contacts
• Marketing Hub Enterprise: $3,300/month – Includes 10,000 marketing contacts

7. Salesforce Automation

Source: Salesforce.com

Salesforce’s B2B marketing automation platform helps businesses generate high-quality leads and drive revenue growth through marketing automation. This marketing software enables smarter decision-making with unified customer data and AI-powered insights.

It allows businesses to manage the buyer journey, connect sales and marketing teams, and optimize marketing efforts. Salesforce has tools like lead scoring, cross-channel journeys, and account-based engagement. 

The platform provides real-time sales alerts, multi-touch attribution, and detailed analytics to help improve marketing performance and customer relationships.

Pricing

• Marketing Cloud Engagement: €1,250/month – Email marketing, content creation, and robust analytics
• Marketing Cloud Account Engagement: €1,250/month – Lead nurturing and scoring, engagement history dashboards, and campaign reporting and insights

8. Marketo Engage

Source: Business.adobe.com

Marketo Engage is a marketing automation platform that helps businesses scale their personalized customer engagement efforts. Powered by AI, it helps marketing and sales teams align with a single to build personalized campaigns, manage customer data, and track performance across channels.

Marketo Engage supports features such as lead generation, advanced audience segmentation, automated email campaigns, and in-depth analytics, all of which aim to maximize marketing impact and drive revenue growth.

Pricing

For pricing details, you have to contact their team.

9. Moosend

Source: Moosend.com

Moosend is an email marketing and automation platform with features like drag-and-drop newsletter creation, A/B testing, and advanced segmentation. It lets users create personalized and high-converting campaigns.

The platform also supports automation workflows, behavioral tracking, and landing page builders to simplify marketing processes. Moosend is suitable for small to mid-sized businesses looking for an affordable solution that integrates with various eCommerce platforms, CRM systems, and other business tools.

Pricing

• Pro Plan: $7/month – Supports 0-500 subscribers
• Moosend+: Custom pricing – All Pro features, plus add-ons like transactional emails, advanced reporting, and AI-driven analytics
• Enterprise Plan: Custom pricing

10. EngageBay

Source: Engagebay.com

EngageBay is an all-in-one marketing, sales, and customer support platform suitable for small to medium businesses. It combines CRM software, marketing automation, a helpdesk, and live chat solutions. The platform helps businesses manage customer relationships, streamline marketing campaigns, and support teams in one place.

Users can simplify complex workflows, improve customer experiences, and drive conversions. With features like email marketing, sales automation, ticket management, and landing pages, EngageBay offers a platform for improving customer engagement and business growth.

Pricing

• Free Plan: Includes up to 250 contacts, email marketing, autoresponders, email broadcasts
• Basic Plan: $14.99/month – includes up to 500 contacts, email templates, web pop-ups
• Growth Plan: $64.99/month – includes up to 5,000 contacts, marketing automation, push notifications
• Pro Plan: $119.99/month – includes unlimited contacts, advanced marketing automation, proposal analytics

11. Bardeen

Source: Bardeen.ai

Bardeen is an AI automation tool for simplifying repetitive tasks by creating workflows that require just one click. Its features allow users to automate data extraction, workflow management, and research tasks across various platforms.

Bardeen’s AI-driven platform also assists in saving time and effort by handling tasks like scraping data, monitoring changes, and generating reports so teams can focus on more strategic work.

Pricing

• Free: Includes 100 monthly credits, basic features, and community support.
• Pro: $60/month – includes 10,000 monthly credits, basic integrations, AI features
• Business: Custom pricing for teams, offering advanced integrations, AI features, unlimited team members
• Enterprise: Custom pricing for large organizations with flexible billing, SAML SSO, custom contracts

12. TapMango

Source: Tapmango.com

TapMango offers a customer loyalty and online ordering platform designed for retail and restaurant businesses. With customizable loyalty programs, mobile ordering capabilities, and marketing tools, TapMango helps businesses drive customer engagement and increase repeat sales.

Features include branded mobile apps, marketing portals, and customer-facing tablets, all designed to create a seamless and personalized experience for customers. 

TapMango integrates with major POS systems like Toast, Clover, Shopify, and DoorDash. Its flexibility allows businesses to manage campaigns, track customer rewards, and generate new revenue through personalized promotions.

Pricing

Pricing details aren’t available on the website.

13. Referral Rock

Source: Referralrock.com

Referral Rock is a platform that lets users create referral programs that encourage customers to share their positive experiences and earn rewards. It integrates with CRM and marketing tools and provides detailed tracking and analytics.

The platform is suitable for businesses of all sizes so they can leverage customer loyalty, affiliates, brand ambassadors, and partners to drive growth without the complexity of manual program management.

Pricing

• Professional: $175/month – Includes 1 referral program and up to 5,000 members.
• Professional+: $350 per month – Includes everything in the Professional plan, plus 50+ gift card options, cash-based payouts

14. Hootsuite

Source: Hootsuite.com

Hootsuite is a social media management platform that assists users with social media posting, scheduling, and engagement across multiple platforms.

It offers robust analytics, post recommendations, and social listening tools to improve social media strategies. Integrating with platforms like Canva and providing AI-powered caption generation ensures users can create high-impact content efficiently.

Pricing

• Professional: $99/month – Includes unlimited post scheduling, post recommendations, custom analytics, AI tools
• Team: $249/month – Includes everything in Professional plus team roles, permissions, link tracking
• Enterprise: Custom pricing – Includes advanced tools, approval workflows, asset management

Let Odin AI handle the heavy lifting—supercharge your marketing efforts.

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5 Reasons Why Marketing Automation Tools Are Important for Your Business

Marketing automation tools have changed the way businesses approach customer engagement and campaign management. These platforms offer the ability to automate and streamline tasks that were once time-consuming so businesses can run more efficiently and focus on high-level strategies.

Below are five key reasons why investing in the best marketing automation software is essential for businesses looking to scale their marketing efforts and boost overall productivity.

1. Saves Time on Repetitive Tasks

One of the biggest benefits you get with these tools is the ability to automate repetitive tasks like:

• Scheduling, sending, and tracking emails
• Following up on leads

This not only reduces manual work but also frees up your team to focus on strategy and creative efforts that drive growth. With the right marketing automation platform, your business can handle more tasks with less effort.

2. Increases Lead Nurturing Efficiency

Using the best marketing automation tools allows businesses to set up workflows that nurture leads over time. By sending personalized content at the right stage of the customer journey, you can keep prospects engaged and move them down the funnel more effectively.

Automated lead scoring, a feature commonly found in the best marketing automation platforms, guarantees your team can prioritize the hottest leads, which results in improved conversion rates.

3. Provides In-Depth Analytics

The best marketing automation software offers advanced analytics and reporting tools. These insights allow businesses to:

• Track campaign performance
• Understand customer behavior
• Measure ROI in real-time

With actionable data, businesses can make informed decisions that continuously improve their marketing efforts. These tools also help identify areas of opportunity and weakness within your marketing strategy.

4. Enhances Personalization at Scale

Automating marketing processes doesn’t mean sacrificing personalization. With a marketing automation tool, businesses can send personalized messages to large audiences based on:

• User behaviors
• Demographics
• Preferences

This level of customization helps create a more tailored customer experience, boosting engagement and conversion rates. Using marketing automation software guarantees your messaging is relevant and effective, even as you scale.

5. Streamlines Multi-Channel Campaigns

Managing campaigns across multiple channels can be a complex task. However, with the help of a marketing automation platform, businesses can integrate email, social media, SMS, and more, allowing cohesive campaigns from a single platform.

The seamless integration improves efficiency and guarantees consistent messaging across all customer touchpoints. Investing in the best marketing automation software allows businesses to manage campaigns effortlessly, which reduces the need for multiple tools.

Automate your campaigns and boost growth with Odin AI—sign up today!

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Popular Methods of Marketing Automation

Marketing automation covers a wide range of techniques, each designed to streamline a specific part of the marketing process. From email marketing to social media management, automation helps businesses of all sizes reduce repetitive tasks and focus on strategy.

Let’s explore some of the most common methods of marketing automation and how they work.

1. Email Marketing Automation

One of the most widely used forms of marketing automation is email marketing automation. Businesses can automate their marketing campaign to send personalized messages based on customer behavior. This includes sending:

• Welcome emails
• Promotional offers
• Follow-up emails

This helps guide prospects through the customer journey more effectively.

For example, with an automated email marketing campaign, a company can set up a drip campaign that sends a series of emails over time, guiding potential customers through the sales funnel. 

Tools like Odin AI also provide valuable insights into customer engagement, like open rates and click-through rates.

2. Lead Scoring and Nurturing

Lead scoring is another feature of marketing automation platforms. It helps businesses prioritize their leads based on how likely they are to convert. 

By assigning scores to leads based on their interactions with your brand—such as visiting your website or downloading a resource—you can guarantee that the sales team focuses on high-quality prospects.

3. Social Media Automation

Managing multiple social media platforms can be overwhelming, especially for small businesses. Social media marketing automation tools simplify this process by allowing marketers to:

• Schedule posts in advance
• Track engagement
• Manage multiple accounts

This not only saves time but guarantees that your brand stays active across platforms without requiring constant manual effort. With these tools, social media marketing becomes more efficient, and businesses can maintain a consistent presence and effortlessly engage with their audience across different channels.

4. CRM Integration and Customer Segmentation

Customer relationship management (CRM) is essential for businesses to maintain a unified view of their customer interactions. Marketing automation tools, such as Odin AI, often integrate seamlessly with CRM systems and sync customer data across all marketing channels.

This integration allows businesses to segment their audience more effectively by sending targeted messages to the right groups based on behavior and preferences. By using a robust automation tool, companies can guarantee that their marketing efforts are aligned with customer needs.

5. Analytics and Reporting Automation

One of the most valuable aspects of marketing automation is its ability to track and report on the performance of campaigns in real time. Marketers can automatically generate reports that show key metrics like:

• Conversion rates
• Customer engagement
• Return on investment

This data is important for refining marketing strategies and improving future campaigns.

Scale your marketing effortlessly—get started with Odin AI.

Odin AI Is the Best Marketing Automation Solution for Your Business

With its powerful AI-driven tools, Odin AI simplifies the process of managing email campaigns, tracking leads, and engaging customers. 

Whether it’s automating email workflows or providing valuable insights through real-time analytics, Odin AI guarantees that marketing teams can operate more efficiently and make data-driven decisions.

From small businesses to large enterprises, Odin AI’s flexibility and robust feature set make it the best marketing automation software for optimizing workflows and improving customer engagement. The platform empowers businesses to focus on what matters—growing their brand—while leaving the complex marketing tasks to automation.

Ready to take your marketing efforts to the next level? With Odin AI, you can unlock the full potential of marketing automation and drive better results for your business. 

Book a demo today and experience firsthand how Odin AI can transform your marketing strategy!