Are you ready to upgrade how you engage with your customers? Conversational marketing is rapidly reshaping the way businesses connect with their audiences, moving beyond traditional methods to create real-time, personalized interactions that resonate.
Businesses across industries face a common challenge: How do you engage customers effectively without overwhelming your support teams?
This article will explore how chatbots can address these challenges by creating seamless, automated interactions that improve both customer satisfaction and operational efficiency.
With Odin AI leading the charge, this guide will showcase the unique advantages of integrating an advanced conversational marketing solution into your strategy. Odin AI’s chatbots are designed to deliver immediate, data-driven insights and personalized responses that align with each user’s needs.
Transform your customer interactions—book a demo with Odin AI today!
What is Conversational Marketing?
Conversational marketing is a customer-focused strategy that uses real-time interactions to engage customers at every stage of their journey.
A well-designed conversational marketing strategy includes chatbots, messaging apps, and AI-powered tools. Businesses can use this to create a personalized experience that gives customers the information and support they need at the exact moment they need it.
At the heart of a successful conversational marketing strategy is the goal of understanding and addressing customer needs through direct communication.
Imagine a knowledgeable assistant in a physical store who greets and assists you immediately upon arrival.
Through marketing chatbots, conversational marketing brings this level of instant, personalized assistance into the digital space so businesses can engage:
- Website visitors
- App users
- Social media followers
These chatbots can manage various interactions, from answering common questions to guiding customers through purchase decisions.
See Odin AI in action—start your 14-day free trial now!
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Top 9 Chatbots for Conversational Marketing
With numerous chatbot platforms available, it’s important to select one that aligns with your brand’s specific goals and customer needs.
Here’s a look at the top 9 chatbots for conversational marketing. Odin AI leads the list for its ability to deliver personalized, AI-driven interactions and actionable insights.
1. Odin AI
Odin AI stands out as the premier chatbot solution for conversational marketing. It offers a comprehensive, AI-powered platform designed to meet the needs of enterprises, startups, and government entities alike.
With its robust natural language processing (NLP) capabilities, Odin AI’s chatbots provide real-time, intelligent responses that feel human-like. This makes customer interactions more engaging and meaningful.
By implementing Odin AI, businesses can automate repetitive queries, gather valuable customer insights, and optimize customer interactions across multiple channels, including websites, messaging platforms, and CRM systems like Salesforce.
Additionally, Odin AI’s analytics capabilities enable businesses to capture and analyze customer behavior. With data-driven insights, teams can refine their marketing strategies.
For those focused on customer engagement and sales funnel optimization, Odin AI provides tools that boost productivity in every department.
Whether it’s supporting customer service teams with 24/7 automated ticket resolution, boosting content creation for marketing, or offering multilingual support, Odin AI makes it easy for businesses to scale their operations and improve customer satisfaction.
Key Features:
- On-premise deployment
- Access to large language models (LLMs)
- White-glove service
- Custom knowledge base integration
- No-code integration
Pricing for Odin AI starts at $79/seat/month–suitable for small teams and individuals looking to implement AI solutions. For large corporations and enterprises, a custom plan is available.
Book a demo with Odin AI today to experience the full power of conversational marketing. Try Odin AI free for 14 days and see how it can transform your customer engagement!
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2. HubSpot
Source: Hubspot.com
HubSpot offers an AI-powered customer platform that combines marketing, sales, and customer service tools into a unified system.
It has features like lead qualification, automated workflows, and customer journey tracking. HubSpot’s chatbot solutions help businesses engage with customers at every touchpoint.
Through its Marketing Hub, Sales Hub, and Service Hub, HubSpot allows companies to personalize interactions and manage customer data. With integrations across various channels and real-time analytics, HubSpot’s platform enables businesses to automate and scale their marketing efforts.
Pricing Plans:
- Marketing Hub Starter: $20/month per seat – Essential tools for engaging and converting leads.
- Starter Customer Platform: $20/month per seat – Adds sales, service, content, and operations support.
- Marketing Hub Professional: $890/month – Comprehensive marketing software with advanced automation and reporting.
- Marketing Hub Enterprise: $3,600/month – Advanced marketing automation and analytics.
3. Drift
Source: Salesloft.com
Drift’s platform helps businesses engage website visitors in real time, capture leads, and drive conversions. With AI-powered capabilities, Drift’s chatbots identify high-intent buying signals, prioritize and qualify leads without needing forms, and personalize conversations based on customer behavior.
The platform provides relevant responses at every stage of the buyer’s journey, from initial engagement to post-sale follow-up.
Features include live chat, custom chatbots, Bionic chatbots for on-brand interactions, and ROI reporting to measure the impact of conversational marketing.
Pricing Plans:
- Advanced: Includes features for pipeline generation, full customer lifecycle workflows, conversation intelligence, opportunity management, and forecasting.
- Premier: Includes all Advanced features with additional support for predictable revenue generation and improved forecasting capabilities.
For detailed pricing, you have to contact their sales team for a custom quote.
4. Intercom
Source: Intercom.com
Intercom’s AI-first platform aims to improve customer support through automated, personalized conversations.
Equipped with features like real-time AI responses, advanced reporting, and omnichannel support, Intercom assists support teams in providing efficient, meaningful interactions.
The platform’s AI agent, Fin, offers human-quality service that adapts to the customer’s tone and provides data-driven insights. These insights help businesses improve customer satisfaction and reduce response times.
Pricing Plans:
- Essential: $39 per seat/month – Basic support with shared inbox, chatbots, and automations.
- Advanced: $99 per seat/month – Includes automation tools, advanced workflows, and public help center features.
- Expert: $139 per seat/month – Comprehensive support with collaboration, security, and detailed reporting for larger support teams.
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5. Tidio
Source: Tidio.com
Tidio’s conversational AI chatbot provides businesses with a customer support and engagement tool capable of handling customer inquiries autonomously. The platform integrates seamlessly with various communication channels.
The Lyro AI Chatbot supports multiple languages, provides human-like responses, and can be configured to assist customers 24/7.
The system also includes advanced automation capabilities to streamline support and drive sales, with customizable chat flows that improve user experience.
Pricing Plans:
- Starter Plan: $29/month – 100 handled conversations, basic analytics, live visitors list, and operating hours management.
- Growth Plan: $59/month – Up to 2,000 handled conversations, advanced analytics, Tidio power features, and no Tidio branding.
- Plus Plan: $749/month – Custom quota of handled conversations, dedicated success manager, custom branding, and open API.
- Premium Plan: $2,999/month – Unlimited handled conversations, 50% guaranteed Lyro AI resolution rate, priority support, and managed services.
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6. ManyChat
Source: Manychat.com
ManyChat is designed to improve conversational marketing across popular messaging platforms like Instagram, WhatsApp, and Facebook Messenger.
It enables businesses to set up personalized responses, manage customer data, and automate FAQ responses.
With features for lead generation, customer support, and retargeting, ManyChat assists in increasing conversion rates and nurturing customer relationships through targeted interactions that feel human and timely.
Pricing Plans:
- Free Plan: $0/month – Engage up to 1,000 contacts, Instagram Direct Messages, Facebook Messenger, and WhatsApp access, basic Growth Tools.
- Pro Plan: Starting at $15/month – Engage unlimited contacts, access to Instagram Direct Messages, Facebook Messenger, WhatsApp, SMS Text Messaging, and Email, advanced tags.
- Elite Plan: Custom pricing – Includes all Pro features, dedicated onboarding, expert-certified automations, strategic recommendations from a dedicated customer success manager.
7. Chatfuel
Source: Chatfuel.com
Chatfuel offers a chatbot platform for businesses seeking to improve their conversational marketing on platforms like Facebook Messenger, Instagram, and WhatsApp.
With Fuely AI, Chatfuel’s intelligent assistant, users can automate responses, manage lead qualification, handle customer queries, and personalize interactions.
It supports integrations with popular tools like Google Sheets, Zapier, and Stripe. Features include abandoned cart reminders, upsell and cross-sell messages, and customer support automation.
Teams can create personalized marketing strategies that increase conversions and improve customer satisfaction.
Pricing Plans:
- Business Plan: $19.99/month – 1,000 conversations, direct messages, chatbots, live chat, mobile inbox app, Google Sheets integration, and JSON API.
- Business Plan (WhatsApp): $34.49/month – 1,000 conversations, WhatsApp API, click-to-WhatsApp ads, live chat, audience segmentation, Google Sheets, Zapier, Chatfuel API.
- Enterprise Plan: From $300/month – Includes everything in Business, plus personal account manager, 10 free bot building hours, bulk pricing, and priority support.
8. Zoho SalesIQ
Source: Zoho.com
Zoho SalesIQ offers an all-in-one platform for conversational marketing. It allows businesses to engage with website visitors through live chat, visitor tracking, and visitor scoring.
The platform supports various stages of the customer journey by allowing proactive engagement, automated messaging, and personalized routing based on visitor behavior and interests.
Integration with Zoho’s suite of tools helps businesses streamline lead management and customer engagement. SalesIQ’s analytics tools provide actionable insights into visitor interactions, while multilingual support and a mobile SDK enhance its accessibility for diverse audiences.
Pricing Plans:
- Free Plan: $0/operator – 3 operator licenses, 10K monthly visitor insights, 100 chat sessions/month, 1 brand.
- Basic Plan: $10/operator – 1 operator license, 50K monthly visitor insights, 1,000 chat sessions/month, 1 chatbot.
- Professional Plan: $17/operator – 1 operator license, 100K monthly visitor insights, unlimited chat sessions, 5 chatbots, 50K chatbot conversations.
- Enterprise Plan: $25/operator – 1 operator license, 200K monthly visitor insights, unlimited chat sessions, 10 chatbots, 100K chatbot conversations.
9. LivePerson
Source: Liveperson.com
LivePerson is a platform designed to place conversational marketing at the core of business strategies. It enables seamless communication across multiple channels so businesses can engage with customers through voice calls, messaging apps, and web interactions.
With AI-powered tools, LivePerson improves customer experiences by supporting omnichannel conversations.
This provides actionable insights through conversational intelligence and automating responses with generative AI.
Pricing Plans:
- Quote-Based Plan – Pricing is customized based on the business’s needs, with minimal add-ons and no service fees.
Boost engagement and conversions—try Odin AI’s chatbots for free!
Importance of Chatbots in Conversational Marketing
Chatbots have become an important part of conversational marketing because they can improve customer experience, streamline marketing strategies, and provide actionable insights.
Here’s a deeper look into why chatbots hold significant value in a conversational marketing strategy.
Increased Customer Engagement and Satisfaction
Chatbots help keep customers engaged by offering immediate responses, whether asking for product details or requesting help with an order.
This instant interaction often increases satisfaction because customers don’t have to wait for assistance.
Streamlined Customer Journey
Chatbots guide customers through each stage of their journey, from initial interest to the final purchase. For instance, if a customer is browsing through a product catalog and seems unsure, a chatbot can:
- Offer suggestions
- Provide additional product information
- Apply a discount code to encourage conversion
This personalized approach simplifies the customer journey. This makes the buying process smoother and more enjoyable.
Gathering Customer Feedback and Data
Gathering customer feedback is important for businesses to understand customer needs and make improvements. Chatbots play a valuable role by prompting customers to provide feedback at various touchpoints, such as:
- Post-purchase surveys
- Customer support interactions
- Product usage follow-ups
- Website or app experience
- Event or webinar participation
These data-driven insights help brands understand what customers value most, uncover recurring issues, and make data-backed improvements to products and services. In this way, chatbots not only drive engagement but also offer valuable data for decision-making.
Ready to elevate your customer experience? Schedule a demo with Odin AI!
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Methods and Techniques for Using Chatbots in Conversational Marketing
To maximize the effectiveness of chatbots in conversational marketing, it’s important to apply specific methods and techniques that align with your business goals and customer needs.
Here are some proven techniques for leveraging chatbots in conversational marketing:
Natural Language Processing (NLP) for Human-Like Interactions
Implementing NLP enables chatbots to understand and respond to customer queries in a conversational tone. This makes interactions feel more natural and human-like.
NLP-driven chatbots can:
- Detect the intent behind a user’s message
- Respond appropriately
- Recognize complex questions
This technique is important for creating a smooth and engaging user experience.
Seamless Handover to Human Agents
While chatbots can handle many customer queries, some issues require human intervention.
Implementing a seamless handover process allows chatbots to transfer conversations to live agents without interrupting the flow.
This technique guarantees that customers with complex issues receive the help they need.
A/B Testing for Optimization
A/B testing allows businesses to experiment with different chatbot scripts, messages, and engagement triggers to identify which approaches yield the best results.
By comparing variations in real-time, companies can:
- Optimize chatbot performance
- Increase conversion rates
- Continuously improve the chatbot’s ability to engage and convert customers
Sentiment Analysis for Enhanced Customer Insights
Sentiment analysis enables chatbots to detect and respond to the emotional tone of a user’s message, whether it’s positive, negative, or neutral.
By adjusting responses based on sentiment, chatbots can address concerns with empathy or celebrate positive feedback.
This technique provides valuable insights for businesses because it helps them understand customer sentiments and improve service quality.
Engage smarter with Odin AI’s advanced chatbots—get started today!
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Practical Applications of Conversational Marketing Chatbots
Conversational marketing chatbots are versatile tools that provide solutions across a variety of business functions.
From enhancing customer support to facilitating lead generation, chatbots play an important role in the customer journey by ensuring users receive the information they need at the right time.
These chatbots are important to any effective chatbot marketing strategy, especially within digital marketing and across various marketing channels.
Here are some of the most practical and impactful applications of chatbots in conversational marketing:
Automated Appointment Scheduling
Chatbots can handle appointment scheduling for businesses, which makes it easier for customers to book services at their convenience.
By interacting with a chatbot, users can:
- Select available dates and times
- Receive booking confirmations
- Set reminders
This reduces wait times and provides a seamless experience, especially for service-oriented businesses.
For example, a chatbot for a healthcare provider can assist patients by scheduling appointments based on available slots and providing reminders ahead of time. This helps reduce missed appointments.
Personalized Shopping Experiences
Chatbots can guide customers through a personalized shopping experience by suggesting products based on their:
- Preferences
- Browsing history
- Past purchases
By analyzing this information, chatbots offer recommendations that resonate with each individual, which can improve both customer engagement and conversion rates.
For example, a chatbot on a fashion website could suggest outfit combinations based on items the customer has viewed or previously purchased.
According to McKinsey, personalization can lead to a 10-30% increase in sales conversion rates.
Lead Qualification and Nurturing
Chatbots play a significant role in lead generation by qualifying potential customers in real time. Through engaging conversations, chatbots gather information about the visitor’s needs, preferences, and buying intent.
Based on this data, chatbots can:
- Score leads
- Prioritize high-quality prospects
- Either follow up automatically or pass them along to a sales representative
This automation saves time for sales teams and guarantees that only the most promising leads are pursued.
For example, a chatbot on a SaaS website might ask visitors about their business size, specific needs, and goals and then recommend relevant product plans based on those responses.
Take customer engagement to the next level—explore Odin AI’s features.
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Odin AI – The Leading Chatbot for Conversational Marketing
Odin AI stands out as the premier solution for businesses aiming to excel in conversational marketing. Its cutting-edge AI technology provides seamless, personalized interactions across multiple channels to help brands build stronger customer relationships and drive conversions.
With robust features that include real-time insights, automated messaging, and intelligent lead qualification, Odin AI empowers businesses to engage effectively at every stage of the customer journey.
By leveraging Odin AI, companies can deliver consistent, high-quality customer experiences that set them apart in a competitive marketplace.
Ready to transform your customer engagement? Book a demo with Odin AI today to see its impact firsthand.
Have more questions?
Contact our sales team to learn more about how Odin AI can benefit your business.
FAQs About Chat Bots for Conversational Marketing
Chatbots are used in marketing to facilitate real-time customer interactions, answer queries, guide purchasing decisions, and provide personalized recommendations. As a core part of the marketing funnel, chatbots help move customers through various stages by offering instant support, nurturing leads, and gathering insights about user preferences.
There are four main types of chatbots: Rule-based chatbots respond to specific keywords, ideal for simple queries; AI-powered chatbots use NLP and machine learning for more natural, human-like interactions; Voice-enabled chatbots engage users through spoken language, as seen in virtual assistants like Siri; and conversational marketing bots, designed to engage customers in real-time, guide them through the sales funnel, and improve the customer experience.
Creating a conversational chatbot involves several key steps. First, define the chatbot's goals and intended use case, such as whether it will be used as a marketing chatbot for customer interactions or lead qualification. Next, design conversation flows that guide users through different interactions and incorporate NLP to make responses more accurate and human-like. Finally, integrate the chatbot into platforms where your audience engages, like your website, messaging apps, or social media channels, and continuously optimize it based on feedback and user interactions.
Conversational chatbots work by combining NLP and machine learning to understand and respond to user inputs. Using these technologies, chatbots can interpret questions, determine intent, and generate relevant responses, creating a natural, interactive experience for the user.
Yes, a well-designed chatbot can significantly improve customer loyalty. By providing timely and accurate responses, offering personalized recommendations, and guaranteeing customers feel supported at every touchpoint, chatbots improve the customer experience.
Chatbots are effective at multiple stages of the marketing funnel, from awareness to conversion. In the awareness stage, they can engage users and provide product information. During consideration, they assist with comparisons and answer product-related questions. At the conversion stage, they guide customers through checkout and upsell related products.
Conversational marketing chatbots are specifically designed to engage users in real time and guide them through the customer journey with a focus on personalization and responsiveness. Unlike traditional rule-based chatbots, conversational marketing chatbots use AI to interact dynamically, respond intuitively to customer needs, and nurture leads.
Chatbots enable businesses to interact with customers on social media by instantly responding to inquiries, providing information on products, and even facilitating purchases. This instant engagement helps maintain brand presence and improves customer satisfaction, as users get real-time responses without leaving their preferred social platforms.
Implementing a conversational marketing chatbot can present challenges such as guaranteeing accuracy in responses, handling complex queries, and integrating the chatbot seamlessly across various platforms. Additionally, it requires continuous optimization to adapt to evolving customer preferences and new digital marketing strategies, which can be resource-intensive.
